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Don't Compare Email To Rss, They're Not The Same
By Lynette Chandler
All right, I admit it. I'm writing this in an emotionally charged
situation. And no this is not about which is best, who is right and
not doing one thing that will kill your business overnight. Actually
this came about quite by accident when a friend asked about an
article claiming that Email is doomed, RSS is the replacement and if
a fellow marketer and I would agree.
You should know that I am not selling any type of RSS related
products. The reason you should know this is so you know my
thoughts on RSS and the technology is not based on something
that I can gain from, it is my real opinion based on my business
experience. I also simply love email marketing, it's been very good
to me. Email marketing has helped me build my income, no doubt,
and I wouldn't be without if for anything. So what's this article all
about?
Most people miss the point on RSS. RSS is not only capable of
delivering newsletters or updates. An important point to always
keep in mind is that email is not the same as RSS and RSS is not
email, thinking they are will do a great injustice to how they can
potentially be used. RSS offers many capabilities that just aren't
leveraged. FedEx got it right when they started to offer parcel
tracking via RSS.
Now you want to know how RSS can help you without relating in
any way to newsletters, right? Three ideas to get you going:
1. Syndication: Did you ever think about why a newspaper article
can be published in many different papers all at the same time? Or
wonder how a radio show can be national or global? It's called
syndication. What happens is the media is published only one time
and then it automatically shows up on other channels, media or in
the case of RSS on websites instantly and without any other work.
So
in short, how would you like it if every time you published a new
article, the article appears on a bunch of other people's websites
immediately? No more article submissions, no more hoping an
article will be picked up.
2.Affiliate support. Quit making your affiliates copy and paste
codes. How would you like it if every time you post a new
teleseminar, bonus or special the same information on your
affiliate's websites gets posted there instantly? Well, RSS can do
that.
3.Research! Let's face it; we are all too busy to do research yes to
stay on top of our industry or niches, we need to be up to date. On
the latest news and happenings, what other people are
discussing, what people are saying they want. You can create RSS
feeds on anything that will alert you anytime something you want
to know about in your niche comes up. Let the technology to the
leg work for you and spend less time on your computer.
Finally, I'd like to encourage you to think beyond doing the typical
comparison of RSS versus email, there is so much more available to
you. If you need more ideas or just plain don't understand the
concept enough yet to think of them yourself, visit my site and pick
up the marketing technology newsletter I offer. It's not full of fluff;
I get right to the point and share great ideas and techniques with
you in simple, straightforward emails. Once other thing, make sure
you keep publishing that email newsletter. Lynette Chandler helps entrepreneurs recognize and apply the power of technology to their marketing. Discover how web conferencing can work for your business today at www.webconferencingworks.com
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